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Our Vision

To provide the African continent with a convenient retailer that stocks a range of basic fast moving consumer products and an offering of fresh produce and convenience meals at the lowest prices everyday.

Our Mission

  • To become the Employer of choice
  • To create a footprint throughout Africa and become a well known trusted household name
  • To set up an organisational structure that can be flexible
  • To keep up with the latest Technology and market trends
  • To ensure that we have stock availability at Every day low prices
  • Ensure that we provide a dignified shopping experience
  • To keep our business model simple
  • To ensure that our product range is tailored to our shopper
  • To keep all costs to a minimal and pass on the savings to the consumer

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