Our Vision

To provide the African continent with a convenient retailer that stocks a range of basic fast moving consumer products and an offering of fresh produce and convenience meals at the lowest prices everyday.

Our Mission

• To become the Employer of choice
• To create a footprint throughout Africa and become a well known trusted household name
• To set up an organisational structure that can be flexible
• To keep up with the latest Technology and market trends
• To ensure that we have stock availability at Every day low prices
• Ensure that we provide a dignified shopping experience
• To keep our business model simple
• To ensure that our product range is tailored to our shopper
• To keep all costs to a minimal and pass on the savings to the consumer