Our Vision
To provide the African continent with a convenient retailer that stocks a range of basic fast moving consumer
products and an offering of fresh produce and convenience meals at the lowest prices everyday.
Our Mission
- To become the Employer of choice
- To create a footprint throughout Africa and become a well known trusted household name
- To set up an organisational structure that can be flexible
- To keep up with the latest Technology and market trends
- To ensure that we have stock availability at Every day low prices
- Ensure that we provide a dignified shopping experience
- To keep our business model simple
- To ensure that our product range is tailored to our shopper
- To keep all costs to a minimal and pass on the savings to the consumer
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